Alison McMurtrie | Recently Exited Cyber Security Co-Founder and Founder of iDunn Consulting | The Path To Becoming An IP Driven Exited Founder

In this episode it was a pleasure to talk to Alison McMurtrie about her different route to becoming a recently exited founder. 

A journey where her future ‘co-founder to be’ unbeknownst to her had targeted and pitched her a role to become involved in her cyber security startup, only to find that 18 months later they both arrived at an early exit by selling the IP of the business rather than the business itself.

As a result of this exit, Alison had the opportunity to cross the aisle and become an active angel investor and a startup and SME advisor with her company iDunn Consulting. 

Hear her describe the challenges of being an early stage female angel trying to invest in deeply innovative product driven - as opposed to SAAS / ecommerce - business from her home base in Ireland. 

Alison highlights why most venture finds this type of actual real world product investment hard. We also hear why with this type of investment she prefers a concise one pager as opposed to receiving a pitch deck. Followed up by an introductory call where she makes 80% of her investment decisions.

As we will with all guests on the Series 4, we then walk through, explore, challenge, counteract and gain further insight into The Switch Deck together.

Connect further with Alison: 

• https://www.idunn.ie/

• https://www.linkedin.com/in/alisonmcmurtrie/ 

• https://twitter.com/idunnconsult