Drew Rogers | Exited Founder in 2022 | UK’s 100 most inspiring female entrepreneurs | How To Successfully Engineer Your Exit Without Taking On Outside Venture

In this episode we talk to Drew Rogers and have the opportunity to listen to her founder’s story as it progresses from arriving as a child to the UK not speaking the language. To a side hustle that became Number 1 on Google. To exiting in 2022 from her startup My Language Lab® fuelled by the changing and evolving demands of online students and learning in the pandemic.

Drew’s journey to exit is unusual because it involves taking in no outside venture but embodies the much vaunted but rarely executed agile / no code low code approach. An approach that informed and drove her path from an offline tutoring business to launching a platform driven business, with high product market fit informed by analytics, assessment and automation.

Hear Drew share how once she had identified her acquirer, she then looked to the endpoint she wanted for her exit and worked backwards. Engineering My Language Lab so it gradually became more and more valuable and sellable. Particularly as her founder’s story deeply connected and resonated with that acquirer, enabling her to fashion and frame exit on terms that were commercially as well as personally fulfilling.

As we will with all guests on this Series 4 of FounderTech Decoded, we then walk through, explore, challenge, counteract and insight to The Switch Deck together. www.propelia.com/switchdeck

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