Francesco Cracolici | Opening Up Emerging Markets and Founder @ Crossfund | When Market Replication Represents A Critical First Mover Advantage

In this Episode we take a turn into new territory for the podcast, into the rapidly evolving world of emerging markets with Francesco Cracolici. Not the commonly cited emerging markets of vibrant new investable sectors such as FinTech, HealthTech or PropTech but instead how you identify and invest in the launch and scale the ‘Uber of Ghana’ or the ‘Revolut of Mongolia’.

Francesco talks us through how once properly understood these emerging markets potentially represent new opportunities and horizons for investors, who are looking to gain a new form of first mover advantage by leveraging existing and proven successful tech models and platforms into these often greenfields territories.

In this way you are looking at model replication and rapid technical and capital deployment being the key differentiators into a successful launch path into emerging markets, which often do not have the legacy of established ecosystems.

We discuss how in these markets and ecosystems FounderTech can really add value and accelerate the learning and adoption curve of these new and replicating startups. We also talk about how the market creation of such rapidly scaleable companies is potentially the quickest way of lifting developing companies economically and why he is launching Crossfund to accelerate and further stimulate this change.

As with all guests in the Series 4, we explore aspects of Francesco’s journey via The Switch Deck. Particularly of interest was understanding how in these emerging markets the pitch deck performs very well as an instrument and tool to filter and evaluate which opportunities to focus on, assess and potentially then back. Explore the deck here: www.propelia.com/switchdeck 

Connect further with Francesco:

• https://www.linkedin.com/in/francesco-cracolici/ 

• https://www.crossfund.com/