Jake Stanley @ Investment Manager E2E Capital Ventures | Why Building A Dynamic Investor Network Up Front Is An Early Form Of FounderTech

In this conversation we talk to Jake Stanley who is Investment Manager at E2E Capital Ventures, where they focus on enabling early stage founders to target, develop and grow their own investor network before they embark on raising their pre-seed and seed round. We discuss how if seen through that light, your investor network is a crucial tool that represents a building block of FounderTech.

We discuss how raising early stage investment aligns with and might be seen as a marketing campaign - replete with strategic comms aimed at engaging aligned demographics in a targeted and methodical fashion. That taking the logic to its conclusion issuing your eventual shareholder’s certificate with the right valuable investor can be seen at and represents an optimal targeted ‘sell’. That founders who are the most backable can demonstrate an understanding and appreciation of these sales qualities up front. 

We touch on why when it’s so crucial to the ongoing growth and development of their startup so few engage someone permanently in the role of a ‘Chief Investment Officer’. Whose role and focus it is to primarily and continually refine, define and develop this investor network. How most founders don’t think like this because they fundamentally underestimate how hard it is to raise early stage funds. 

More than this, smart angel investors want to see that you have this ability to attract other investors and have an active investor network because in essence this piece of FounderTech potentially then de-risks their future investment. We talk about some very simple but open and accessible tips for identifying your 'Bronze, Silver and Gold' investors within your network including accessing and referencing publicly available cap tables of similar startups to yours, that investors have invested in to determine and pre-qualify the size, frequency and focus of that investor. 

Finally we talk about how at E2E they have built a master investor database and their own  FounderTech to help founders be able to target and craft structured campaigns over an initial 3 month period, in order to now build the most valuable investor network for them and their startup going forward.

Connect with Jake:

• Web: https://www.e2ecapital.ventures 
• Linkedin: https://uk.linkedin.com/in/jhstanley 

Widen your perspective with these APIs:

• https://www.amazon.com/Yes-Destination-How-You-There/dp/0966398130
• https://stevenbartlett.com/the-diary-of-a-ceo-podcast/