Judy Leung | Founder of @ Sweqlink | Using Sweat Equity To Incentivise Fractional Talent

In this episode of the FounderTech Decoded podcast we get to talk to Judy Leung who is the founder of Sweqlink. A marketplace for work-for-equity opportunities that is targeting a key bottleneck and catch-22 in the startup ecosystem. Namely how when you’re an early stage founder with limited resources in terms of capital to attract the talent you need, do you incentivise and engage that talent?

 

To help with this process, we hear how Sweqlink divides that talent into 3 distinct categories - Makers > Movers > Manifestors. Each bringing different skill sets and perspectives to the table. How the platform - which is still in its MVP phase - essentially acts a middle man and matchmaker between founders seeking that talent and people with those skills now looking to deploy that talent into an early stage startup.

 

We discuss how this feeds directly into the shift and orientation around the engagement and leverage of fractional teams by that early stage founder. How status is starting to be recognised and conferred on those founders who are using FounderTech to experiment and test their operational acumen and execution before committing to the huge capital and human resource of engaging and servicing a full time executive and management model.

 

Finally we touch on how these changes are generally welcomed because they increase agility, openness and transparency in the early stage ecosystem. However, like with most experimental and emerging FounderTech, they are still fundamentally behavioural rather than technologically driven - in order for the new dynamics and engagement model around platforms like Sweqlink to be tested, flourish and succeed.

 

Engage further

> https://www.sweqlink.com/

> https://www.linkedin.com/in/judyleeleung/