Thursday Aug 11, 2022

Roei Samuel @ Founder of Connectd | Using FounderTech to Empower Diverse Founders To Demonstrate More Traction With Less Capital

In this Episode, we talk to Roei Samuel founder of Connectd about how you can use and leverage FounderTech to now further level the playing field in the venture capital sector. How if everyone in the space is initially more aligned, it will release a lot of liquidity into the early stage space, that will enable more founders to hone in on, navigate and solve valuable market problems. 

 

We explore how the dynamics of this space have often been skewed via the lens of venture firms whose principal decision makers have traditionally often come from the world of finance rather than first experiencing the early stage startup trajectory as founders themselves. This naturally biases them towards more product market fit and metric driven evaluative frameworks, that ultimately exclude pursuing any further meaningful conversation or engagement with more diverse pre-revenue founders in their funnel.

 

Building on this, we also touch on the dangers of attracting ‘devil’ investors. The shadow side of angel investing where right from the get go there is little understanding and alignment between the founder and investor, which invariably leads to problems down the line. We talk about how the rise of founder driven capital and solo capitalists could help bridge that gap and enable these informed types of investors to better evaluate early stage founders. Founders who are elevated and celebrated for using the least amount of capital in order to generate the most market authority and traction over their problem space.

 

We also discuss how when there is so much transactional complexity in the early stage space, we need FounderTech to provide the ‘utilities’ that help translate that complexity into meaningful and fluid engagement and traction. Where both founder and investor are able to better identify, evaluate and engage with each other and how Connectd as a platform is now set up and positioned to achieve and accelerate this realignment and bring more visibility to this underserved and undervalued asset class. 

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