Sarah King | Co-Founder @ Obu | How Inclusive Design Unlocks The True Economic Potential Of Venture Diversification

In this episode of the FounderTech Decoded podcast, we talk to Sarah King about how her and her Co-Founder Claire Dunn are positioning Obu to find and back female founded UK companies seeking £250,000 to £1,000,000.  

 

How they’re trying to amplify and leverage the power of inclusive design to try and unlock the potential of these businesses as a force for good. To empower a new wave of  investors to see early stage investing in female driven founders - that currently only receive just 1% of venture capital - as a chance to bring new perspectives to the problems in the world they now want to see tackled and hopefully solved.

 

We hear how alongside recently successfully securing their first two investments for Moody Month and Proper Plan via the Obu platform, they have also engaged inclusive design principles to successfully lobby the government to increase the eligible SEIS time limit for startups from 2 to 3 years. A very concrete example of how a big win for female founders also then creates a longer SEIS runway and window of opportunity for all entrepreneurs in the ecosystem!

 

Building on this, we discuss how if a lot of the change that FounderTech wishes to bring about is behavioural rather than technological, is there a better way to frame and tell the stories and engage the tools that help re-engineer current diversification biases simply and fundamentally because they no longer serve and nurture the best economic outcomes?

 

Finally we touch on how this feeds into and fuels the core of the mission behind and woven into their brand name itself. Obu - Over Being Underfunded!

 

Connect Further

> https://www.linkedin.com/in/sarahlking 

> https://www.obuinvest.com/