Tom Lawrence | Founder @ MVPR | Unlocking The Potential and Possibilities of Content Intelligence

In this episode of the FounderTech Decoded it was fascinating to talk to Tom Lawrence founder of leading FounderTech PR, comms and content platform MVPR.

 

We talk about how his experience working for Edelman - the largest PR agency in the world - informed his sense and perspective that there was a gap in the market for startups who increasingly didn't have the budget in their funding to warrant hiring a boutique agency to handle and manage their comms on an ongoing basis.

 

Alongside this supply side of the comms value chain, Tom increasingly saw opportunities in the demand side. Where journalists who themselves were increasingly being distributed and dispersed to a wider range of niche audience delivery hubs - Substack / Medium etc - alongside more traditional media channels, needed a constant flow of filtered and considered content to write about. He launched MVPR to be the platform that bridged the gap in that double sided marketplace.

 

Additionally, we discuss how once you have a platform like MVPR in the mix, interesting perspectives and opportunities present themselves when it comes to data. Suddenly in both real and residual time you can see a founder and their startups' current and historic comms reach. A ROI insight that can not only be leveraged in planning going forward but also with investors as you start to scale up. 

 

Where a sort of new Content Intelligence emerges. 

 

A classic case of FounderTech coming in and providing agility, more openness and transparency in an area of the startup ecosystem that was still largely informed by opaque practice and legacy systems crying out to be reinvented.

 

Connect further with Tom:

 

> tom@mvpr.io

> https://www.linkedin.com/in/tmlawro

> www.mvpr.io